Thursday, August 18, 2011

Why Beauty Pays

Beauty Pays: Why Attractive People Are More Successful

Most of us know there is a payoff to looking good, and in the quest for beauty we spend countless hours and billions of dollars on personal grooming, cosmetics, and plastic surgery. But how much better off are the better looking? Based on the evidence, quite a lot.
Pretty counts for a lot. As much as we want to believe we are not judged on how we look, that's the very thing that opens so many doors for us. A pretty woman gets more opportunities and lots more help when she needs it. Just try getting any kind of assistance on a day when you are looking particularly frumpy - no makeup, stringy hair, sweatsuit and sneakers. If you don't believe me get all dolled and see if you are treated any differently. The more attractive version of you will always win out - it's just the way it is.

Actually, there are a whole set of different rules for the pretty woman. She can slip past velvet ropes, get preferential seating in restaurants, and even smile their way out of traffic tickets...and that's just for starters.

People assume that if a woman is attractive, she possesses other positive traits, such as kindness and intelligence," says behavioral psychologist Stephen Josephson, Ph.D., of Weill Cornell Medical College. So it's not surprising that a study conducted by Daniel Hamermesh, Ph.D., and Jeff Biddle, Ph.D., economics professors at the University of Texas and Michigan State University, respectively, revealed that "plain" people earn 1 to 15 percent less than people with average looks, who in turn earn 1 to 13 percent less than those deemed good-looking.

Job recruiters have come to learn that sending out attractive women will get a much better reaction from their clients. Whether they admit it or not, many employers feel that having pretty female employees will reflect well on their firm. And, let's face it, men want to be surrounded by pretty women.

So here's the bottom line. You can choose to fight the obvious or perhaps it would be wiser to get a few well-placed highlights and dab on a little lip gloss. This will help create an aura not only of attractiveness but also of self-confidence. When you feel good about yourself, it changes the way you carry yourself. You can noticed.

"Occasionally being pretty can backfire", says Stephen Josephson. "It's the bimbo effect. "If a beautiful woman succeeds, she often finds herself fielding insinuations that her accomplishments are based solely on her looks." And although a 2009 Journal of Applied Psychology report found that handsome people do have an edge over their less comely counterparts with regard to salaries, it turns out that intelligence trumps all.

So ladies, all is not lost - intelligence is still our most important asset. Nevertheless, I'm not ready to give up my highlights or lip gloss anytime soon.


THE CURSE OF APHRODITE: A recent working paper by an Israeli researcher found that company recruiters were more reluctant to call a beautiful woman in for interviews, preferring applicants who were – to speak plainly – ugly, or women who didn't include a picture with a resume.

But gorgeous men were in high demand. They were more than twice as likely to be called back for interviews than men judged unattractive.

The finding on pretty women contradicts the common perception that attractive people tend to accrue more of life's benefits. Previous academic studies have suggested that beauty is an advantage in the job world. People deemed attractive are paid more than those with plain looks, according to prior research. Many people confer positive personality traits on men and women they find better-looking – they associate beauty with higher intelligence, for example.


Are Pretty People More Selfish? Study Says Yes

If your ideal partner is one who is "classically beautiful," you might want to watch out for a hidden selfish streak, a new study suggests.

As the Guardian reports, a news study found that people born with symmetrical facial features -- often considered a component of physical attractiveness -- were more likely than people with less symmetrical features to focus on their own interests instead of co-operating with others.

http://www.huffingtonpost.com/2011/08/15/pretty-people-more-selfish_n_927732.html




How does the "scarcity of beauty" affect economic outcomes?



Why is paying good-looking workers more money good for business?



Why should economists care about beauty?

What are economic benefits of good looks?

How do the economics of beauty affect happiness?

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