What do we pay attention to?

Once we learn the relationship between a cue and its consequences—say, the sound of a bell and the appearance of the white ice cream truck bearing our favorite chocolate cone—do we turn our attention to that bell whenever we hear it? Or do we tuck the information away and marshal our resources to learning other, novel cues—a recorded jingle, or a blue truck?

http://medicalxpress.com/news/2011-06-attention_1.html